Michael Cristian Greene

SUMMARY
A new global campaign promoting Study Australia options available to international students, right now, wherever they are in the world, was launched today by the Australian Trade and Investment Commission (Austrade). The Shine with Australia campaign features high-achieving alumni whose academic and professional journeys demonstrate the quality of an Australian education, and invites prospective students to follow in these alumni’s footsteps and discover their brilliant future self by studying with Australia.

Ms Chi Vu, now Global Retail Engagement Product Lead for Google credits her Australian education with kickstarting her successful marketing career and giving her the confidence to take professional risks. Ravin Mirchandani, Executive Chairman Ador Powertron and Co-founder Acusensus, recalls that studying in Australia really changed his life, both academically and socially. These and more inspiring stories can be located on the Study Australia website.

The campaign is launched globally through social and online channels, tailored in-market and supported by targeted promotional spend designed to reach a potential audience of 31.6 million people. The campaign invites students to begin realising their potential through an Australian education now, without waiting for changes to international travel restrictions.

AGENCY:

303 Mullenlowe

PRODUCTION COMPANY:

Best Boy

CREW:

Director: Michael Cristian Greene

Producer: Jack Stephens